Benefits of Hiring a PPC Agency vs an In-House Team
Many businesses try to run Google Ads in-house, but the results can often fall short.
PPC campaigns can be quite complex since they are constantly changing and require specialised skills to maximise ROI. Hiring a dedicated PPC agency like Glasbox ensures all campaigns are data-driven, expertly optimised, and future-proof.
Below are five key ways in which a PPC agency can outperform an in-house team.
Benefit 1: Insider Knowledge you Can’t DIY
Managing Google Ads isn’t just about clicks - it’s about understanding the platform’s nuances, identifying hidden opportunities, and knowing how to act on them. Operating an in-house campaign can cause internal teams to get stuck in routine management, which limits results.
Glassbox not only brings over 20 years of combined Google insider experience, but we also constantly test and refine campaigns to drive measurable growth. From search ads to social ads, we offer specialised expertise exclusively focused on paid search.
Benefit 2: Smarter Ad Spend, Higher ROI
We understand that PPC budgets are valuable and every wasted click matters. Agencies like Glassbox optimise campaigns for maximum ROI, reducing wasted spend and scaling high-performing ads.
With an agency, your PPC campaign management focuses on measurable outcomes. Instead of just focusing on impressions or clicks, an agency will give your business the growth it deserves.
Benefit 3: Access to Advanced Tools & Resources
Running an effective PPC campaign often requires the use of complex tools. Agencies typically utilise these sophisticated tools for creative testing, bid management, and analytics. While these advanced tools are usually too expensive for in-house teams, agencies like Glassbox have them as a standard.
It can also be quite difficult to speak directly to Google or Meta as an organisation. For example, an in-house team may have an issue with Google Ads or social media advertising, but don’t have a direct contact for instant help. When it comes to resources, agencies are often very well-connected. An agency like Glassbox has the clout to speak with the right person to get things sorted immediately.
Benefit 4: More Time to Focus on Growth
A PPC agency provides a full expert team, rather than needing to build an in-house team, which can be expensive and time-consuming. While in-house teams juggle multiple roles, PPC agencies specialise in and live and breathe all things related to paid search.
In addition to the time it takes to build a team, daily PPC tasks can sometimes be overwhelming to in-house teams. It takes a lot of time and experience to expertly conduct bid adjustments, creative testing, and keyword refinements. Choosing to work with an agency like Glassbox will help to manage campaigns end-to-end, giving your team more time to focus on business growth.
Benefit 5: Future-Proof Advertising Strategy
Understanding the PPC landscape is essential as it constantly evolves. New ad formats, AI bidding strategies, and updates to existing platforms are always emerging. Glassbox tests and implements these innovations early, keeping your PPC campaigns ahead of the curve. We have adapted to pivot instantly so we can maintain performances in an industry that is always evolving.
Partnering with a PPC agency like Glassbox means gaining insider expertise, smarter ad spend, transparent reporting, and future-proof campaigns. Compared to in-house teams, agencies deliver better results, higher conversion rates, and access to specialised tools.
Interested in unlocking the full potential of your Google Ads campaigns? Glassbox is a PPC agency in Ireland that works with brands across the globe.Get in touch with us today to see how we can drive ROI and growth for your business.
