How Agencies Are Using AI to Scale Creative
In the fast-moving world of digital advertising, creatives are everything. A strong campaign doesn’t just rely on smart targeting or sharp bidding strategies, it’s the creative that captures attention, builds trust, and drives action. However, producing high-quality creatives at scale has always been one of the biggest challenges for brands. That’s where AI is changing the game, and agencies are leading the charge.
At Glassbox, we view AI-powered creative tools as a means to enhance, not replace, the work of skilled designers and copywriters.
Why Scaling Creative Matters for Businesses
Almost all businesses are competing in an increasingly crowded digital landscape. Customers are constantly being bombarded with ads across various social platforms. Without fresh, relevant creatives, even the most well-placed ads can quickly lose impact.
In the past, creating a large number of creatives tailored to different audiences, platforms, and formats was both time-consuming and costly. Today, agencies are using the help of AI-powered creative tools to make the process faster and more efficient. When done well, this ensures campaigns always have the necessary assets to perform effectively.
Balancing AI with Human Creativity
Before we dive too deep, it is important to remember that AI is a tool, not a replacement. The best results happen when AI handles the heavy lifting, such as generating variations, resizing visuals, or drafting copy. Meanwhile, human teams add the creative strategy, brand storytelling, and emotional resonance. AI can help marketing agencies enhance creativity, but it must be balanced with human input as well.
Why AI is Changing the Way Agencies Approach Creatives
When it comes to advertising, AI can help agencies smooth out the process of generating creative content.
Ad Copy Generation and Optimisation
AI tools can help generate multiple variations of copy in seconds. Instead of writing just one or two versions, agencies can create a few headlines, descriptions, and CTAs, all tailored to different audiences and platforms. The benefit of this is that you will have more copy to test, so campaigns can quickly pivot towards what resonates best.
Dynamic Visual Assets
From social carousels to display banners, AI can help create on-brand visuals at scale. Tools powered by machine learning ensure colours, fonts, and formats remain consistent with brand guidelines while producing variations that suit Instagram Reels, Google Display, or LinkedIn campaigns.
Personalisation at Scale
AI allows agencies to deliver creatives that adapt to user behaviour. For example, a customer who previously searched for “weekend breaks in Galway” might see an ad tailored specifically to Irish travel offers. This hyper-personalisation improves engagement and ROI, all while helping to target your ideal customer.
Video and Reels Production
Short-form videos are currently taking over social media feeds. AI can help accelerate video editing, captioning, and resizing. This helps agencies quickly turn core video assets into multiple formats optimised for TikTok, Reels, and YouTube shorts. It can be especially useful for e-commerce brands that require fresh video content on a weekly basis.
Why Irish Businesses Should Pay Attention
Ireland’s digital advertising market is rapidly expanding, with SMEs increasingly relying on PPC, paid social, and programmatic display to compete against global brands. Agencies that use AI effectively can offer faster turnaround times, cost-efficient creative solutions, and campaigns that are continuously optimised for performance. This means maximising the return on your advertising budget, whether you’re scaling an e-commerce store, driving bookings, or generating B2B leads.
The Glassbox Approach
At Glassbox, we integrate AI-powered creative tools into our workflows, providing clients human-led creative direction supported by AI-driven scalability. For example, we are able to use Chat GPT and Canva AI image generators for mocking up creatives, which helps us share our ideas with clients, brief designers, and to storyboard videos. We can also auto-generate subtitles for videos using tools like Veed. Our approach ensures your ads not only look good, but they also perform, adapt, and stay ahead of evolving trends in Ireland’s competitive digital landscape.
If you’re ready to see how AI and creative strategy can transform your digital advertising, get in touch with Glassbox today.
