Maximise Conversions / Maximise Conversion Value
Definition
“Maximise Conversions” and “Maximise Conversion Value” are two automated bidding strategies available for use in Google Ads. They’re designed to help you obtain the best results based on your budget. The “Maximise Conversions” strategy aims to generate as many conversions as possible. Meanwhile, the “Maximise Conversion Value strategy focuses on driving the highest overall revenue from those conversions.
Why It Matters
These strategies can allow advertisers to leverage Google’s automation to make smarter, data-driven bidding decisions in real time. Rather than manually adjusting bids, advertisers can let the automated bidding direct budget toward the auctions most likely to deliver the desired results. Automation can help to ensure that your campaigns react instantly to changing signals, such as user behavior or time of day. This is a way to scale efficiently while keeping ad spend accountable to outcomes, not just clicks.
Example
An e-commerce retailer wants to promote a new line of premium headphones. Using Maximise Conversions, Google Ads automatically adjusts bids to get as many purchases as possible within the daily budget. If the retailer uses Maximise Conversion Value, the algorithm prioritises higher-priced headphones or bundled purchases, focusing spend on driving the most revenue rather than just the highest number of orders.
Additional Insights
For these strategies to work effectively, accurate conversion tracking is essential. The system relies on historical data, audience signals, and campaign settings to make predictive bidding decisions. Combining Maximise Conversions or Maximise Conversion Value with audience targeting, high-quality creative, and strong landing pages can further improve performance and ROI.
Bottom Line
Maximise Conversions and Maximise Conversion Value turn Google’s automation into a powerful ally for advertisers. By allowing machine learning to optimise bids in real time, these strategies help businesses drive more conversions, higher revenue, and better return on ad spend with less manual effort.
